Business 203

Ch 1. Introduction to Retail Merchandising
	Lesson 1 – What is Retail Selling? – Techniques & Process	Take Quiz
	Lesson 2 – Retail Trade: Definition, Characteristics & Examples	Take Quiz
	Lesson 3 – Merchandising Business: Definition & Examples	Take Quiz
	Lesson 4 – Business Ethics: Corporate Social Responsibility	Take Quiz
	Lesson 5 – Social & Economic Impact of Retailing	Take Quiz
	Lesson 6 – Global Retail Channels & Distribution	Take Quiz
	Lesson 7 – Modern Retail: Evolution & Trends	Take Quiz

Go to chapter Introduction to Retail Merchandising

Practice test: Introduction to Retail Merchandising

Ch 2. Types of Retailers & Retail Channels
	Lesson 1 – Types of Retailers: Benefits, NAICS Classification & Examples	Take Quiz
	Lesson 2 – Types of Food Retailers & Current Industry Shifts	Take Quiz
	Lesson 3 – General Merchandise Retailers: Definition, Types & Examples	Take Quiz
	Lesson 4 – Services Retailing: Definition & Difference from Merchandise Retailers	Take Quiz
	Lesson 5 – Chain Store: Definition & Overview	Take Quiz
	Lesson 6 – Independent Retailer: Definition & Overview	Take Quiz
	Lesson 7 – What Is Franchising? – Definition & Explanation	Take Quiz
	Lesson 8 – Non-Store Retailing: Types, Trends & Examples	Take Quiz
	Lesson 9 – e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices	Take Quiz
	Lesson 10 – Blended Retailing: Definition, Examples & Consumer Expectations	Take Quiz
	Lesson 11 – Multichannel Retailing: Definition, Benefits & Challenges	Take Quiz
	Lesson 12 – Retail Channels: Definition, Types & Examples	Take Quiz

Go to chapter Types of Retailers & Retail Channels

Practice test: Types of Retailers & Retail Channels

Ch 3. Retail Operations
	Lesson 1 – Retail Organizational Structure: Management, Personnel & Training	Take Quiz
	Lesson 2 – Introduction to Decision Making for Retail Management	Take Quiz
	Lesson 3 – Retail Process, Operation Awareness & Retail Management Components	Take Quiz
	Lesson 4 – Managerial Skills: How Good Managers Promote Productivity	Take Quiz
	Lesson 5 – Merchandise Management in Retail: Definition, Components & Categories	Take Quiz
	Lesson 6 – Internal & External Stakeholders: Definition & Examples	Take Quiz
	Lesson 7 – Human Resource Management: Hiring and Staffing	Take Quiz
	Lesson 8 – Methods for Training Employees: Mentoring, On-The-Job & Job Rotation	Take Quiz
	Lesson 9 – What Is Financial Reporting? – Purpose, Statement Examples & Analysis	Take Quiz
	Lesson 10 – What Is Profitability? – Definition & Analysis	Take Quiz
	Lesson 11 – Short-Term, Long-Term & Immediate Sales Forecasting	Take Quiz
	Lesson 12 – Sales Strategies for Retail	Take Quiz
	Lesson 13 – Creating Additional Revenue Through Upselling	Take Quiz

Go to chapter Retail Operations

Practice test: Retail Operations

Ch 4. Retail Location Selection
	Lesson 1 – Planned vs Unplanned Retail Areas: Types & Factors	Take Quiz
	Lesson 2 – Choosing a Retail Location: Types & Considerations	Take Quiz
	Lesson 3 – Legal Considerations for Retail Location: Types & Examples	Take Quiz
	Lesson 4 – Identifying & Evaluating a Retail Location Area: Types & Examples	Take Quiz
	Lesson 5 – Identifying & Evaluating a Specific Retail Site: Factors & Characteristics	Take Quiz
	Lesson 6 – Retail Trade Areas: Definition & Factors	Take Quiz
	Lesson 7 – Estimating Potential Retail Site Sales: Approaches & Examples	Take Quiz
	Lesson 8 – Retail Site Lease: Definition, Types & Factors	Take Quiz

Go to chapter Retail Location Selection

Practice test: Retail Location Selection

Ch 5. Retail Design & Presentation
	Lesson 1 – Retail Store Design: Benefits & Objectives	Take Quiz
	Lesson 2 – Retail Store Layouts: Types & Benefits	Take Quiz
	Lesson 3 – Generating Customer Interest Using Feature Areas in Stores	Take Quiz
	Lesson 4 – Retail Signage: Types & Purpose	Take Quiz
	Lesson 5 – Retail Space Management: Types of Merchandise & Other Deciding Factors	Take Quiz
	Lesson 6 – Visual Merchandising in Retail: Definition & Techniques	Take Quiz
	Lesson 7 – Why is Visual Merchandising Important in Retail?	Take Quiz
	Lesson 8 – Creating an Appealing Retail Atmosphere: Color, Music & Scent	Take Quiz
	Lesson 9 – Large Retail Store: Setup, Layout & Examples	Take Quiz

Go to chapter Retail Design & Presentation

Practice test: Retail Design & Presentation

Ch 6. Retail Merchandise Planning Process
	Lesson 1 – What is Merchandise Planning? – Definition & Process	Take Quiz
	Lesson 2 – Evaluating Retail Performance: ROA & GMROI	Take Quiz
	Lesson 3 – Retail Assortment Plan: Definition & Considerations	Take Quiz
	Lesson 4 – Supply Chain Management: Elements & Goals	Take Quiz
	Lesson 5 – Vendor Analysis: Definition & Process	Take Quiz
	Lesson 6 – What Is Inventory? – Definition & Example	Take Quiz
	Lesson 7 – Items that Make Up Merchandise Inventory	Take Quiz
	Lesson 8 – What Is Inventory Management? – Demand vs. Cost	Take Quiz
	Lesson 9 – Inventory Control Systems: Types & Purpose	Take Quiz

Go to chapter Retail Merchandise Planning Process

Practice test: Retail Merchandise Planning Process

Ch 7. Buying Merchandise for Retail
	Lesson 1 – Retail Brand Alternatives: Types & Comparison	Take Quiz
	Lesson 2 – Purchasing National Brand Merchandise: Definition & Process	Take Quiz
	Lesson 3 – Private-Label Merchandise: Development & Sourcing	Take Quiz
	Lesson 4 – Vendor-Managed Inventory: Benefits & Drawbacks	Take Quiz
	Lesson 5 – Retail Vendor Negotiations & Common Buyers Considerations	Take Quiz
	Lesson 6 – Strategic Retail/Vendor Relationships: Definition & Development Process	Take Quiz
	Lesson 7 – Considerations for Sourcing Merchandise: Legal & Ethical	Take Quiz

Go to chapter Buying Merchandise for Retail

Practice test: Buying Merchandise for Retail

Ch 8. Retail Pricing Strategies
	Lesson 1 – What is Retail Math? – Definition & Examples	Take Quiz
	Lesson 2 – Inventory Cost: Definition, Methods & Types	Take Quiz
	Lesson 3 – Pricing Decisions: Profit-Oriented, Sales & Status Quo	Take Quiz
	Lesson 4 – Pricing Strategy and Consumer Perception	Take Quiz
	Lesson 5 – Pricing Cost: What Motivates Mark-up and Break-Even Pricing	Take Quiz
	Lesson 6 – Price Selection: How Businesses Select the Correct Price for Products	Take Quiz
	Lesson 7 – How Prices Can Be Adjusted in Response to Environmental Factors	Take Quiz
	Lesson 8 – Economic Factors of Pricing and Pricing Strategy	Take Quiz

Go to chapter Retail Pricing Strategies

Practice test: Retail Pricing Strategies

Ch 9. Marketing & Communication in Retail
	Lesson 1 – Introduction to Marketing: Definition and Applications	Take Quiz
	Lesson 2 – Marketing Research: Definition, Purpose and Role in Marketing Strategy	Take Quiz
	Lesson 3 – The Marketing Mix: Product, Place, Price & Promotion	Take Quiz
	Lesson 4 – Internet and Global Marketing: Ecommerce on an International Scale	Take Quiz
	Lesson 5 – Brand Awareness: Definition, Strategy, Metrics & Measurement	Take Quiz
	Lesson 6 – What Is Brand Equity? – Definition, Components & Measurement	Take Quiz
	Lesson 7 – Branding and Brand Equity in Business Marketing	Take Quiz
	Lesson 8 – Integrated Marketing Communication and the Marketing Plan	Take Quiz
	Lesson 9 – Customer Communication Strategies in Retail: Message Delivery & Communication Components	Take Quiz
	Lesson 10 – Creating a Customer Communication Plan in Retail: Steps & Objectives	Take Quiz

Go to chapter Marketing & Communication in Retail

Practice test: Marketing & Communication in Retail

Ch 10. Retail Buyer Behaviors
	Lesson 1 – Understanding the Consumer Decision-Making Process: A Marketing Must	Take Quiz
	Lesson 2 – Identifying & Selling to Different Customer Types	Take Quiz
	Lesson 3 – Getting to Know Your New Customer	Take Quiz
	Lesson 4 – Using Surveys to Anticipate Customer Needs	Take Quiz
	Lesson 5 – What is Customer Experience Management?	Take Quiz
	Lesson 6 – Questioning Techniques to Identify Buyers’ Needs & Motivations	Take Quiz
	Lesson 7 – Techniques for Assisting Customers in the Selling Process	Take Quiz
	Lesson 8 – Sales Resistance: Definition & Example	Take Quiz
	Lesson 9 – What is Customer Loyalty? – Definition & Retention	Take Quiz
	Lesson 10 – Customer Relationship Management: Using CRM to Focus on Customers	Take Quiz

Go to chapter Retail Buyer Behaviors

Practice test: Retail Buyer Behaviors

Ch 11. Customer Service in Retail
	Lesson 1 – What Is Total Customer Experience? – Definition & Model	Take Quiz
	Lesson 2 – Customer Loyalty Program: Definition, Purpose & Example	Take Quiz
	Lesson 3 – Building Customer Loyalty With Good Customer Service	Take Quiz
	Lesson 4 – The Importance of Knowing Your Products & Services	Take Quiz
	Lesson 5 – Techniques for Resolving Customer Complaints	Take Quiz
	Lesson 6 – Serving Diverse & Multicultural Customers	Take Quiz
	Lesson 7 – Importance of Effective Communication in Customer Service	Take Quiz
	Lesson 8 – Face-to-Face Customer Service Skills	Take Quiz
	Lesson 9 – Common Barriers to Effective Customer Service	Take Quiz
	Lesson 10 – Coaching Customer Service Skills: Role of the Team Leader	Take Quiz
	Lesson 11 – How to Recruit & Hire Customer Service Personnel	Take Quiz

Go to chapter Customer Service in Retail

Practice test: Customer Service in Retail