— — Email Marketing Training

Ch 1. Email Marketing Fundamentals
	Lesson 1 – What is Email Marketing? – Definition & Types	Take Quiz
	Lesson 2 – Types of Marketing Campaigns	Take Quiz
	Lesson 3 – What is Email Advertising?	Take Quiz
	Lesson 4 – Email Advertising: Cost & Tips	Take Quiz
	Lesson 5 – Benefits of Email Marketing	Take Quiz
	Lesson 6 – Email Campaign: Strategies & Best Practices	Take Quiz
	Lesson 7 – Email Newsletter Marketing	Take Quiz
	Lesson 8 – Email Marketing Metrics	Take Quiz
	Lesson 9 – Email Marketing Software & Tools	Take Quiz
	Lesson 10 – What Does Email Marketing Cost?	Take Quiz
	Lesson 11 – Email Marketing for Enterprises	Take Quiz
	Lesson 12 – B2B Email Marketing: Best Practices & Examples	Take Quiz
	Lesson 13 – B2C Email Marketing: Examples & Strategies	Take Quiz
	Lesson 14 – Legal Guidelines for Email Marketing	Take Quiz
	Lesson 15 – Email Marketing Templates

Go to chapter Email Marketing Fundamentals

Practice test: Email Marketing Fundamentals

Ch 2. Email Blasts & Automated Email Marketing
	Lesson 1 – What is an Email Blast?	Take Quiz
	Lesson 2 – Email Blast: Best Practices & Examples	Take Quiz
	Lesson 3 – Times & Days to Send Email Blasts	Take Quiz
	Lesson 4 – Email List Building Strategies	Take Quiz
	Lesson 5 – Email Segmentation Strategy	Take Quiz
	Lesson 6 – Drip Email Marketing	Take Quiz
	Lesson 7 – New Client Welcome Letters	Take Quiz
	Lesson 8 – Automated Email Marketing Examples	Take Quiz

Go to chapter Email Blasts & Automated Email Marketing

Practice test: Email Blasts & Automated Email Marketing

Ch 3. Email Copywriting & Design
	Lesson 1 – Copywriting: Definition, Process & Tools	Take Quiz
	Lesson 2 – Types of Copywriting	Take Quiz
	Lesson 3 – How to Write Copy	Take Quiz
	Lesson 4 – Email Copywriting	Take Quiz
	Lesson 5 – How to Write a Marketing Email	Take Quiz
	Lesson 6 – Elements of Effective Email Marketing Messages	Take Quiz
	Lesson 7 – Email Marketing Subject Line Best Practices	Take Quiz
	Lesson 8 – Email Greeting: Examples, Formal & Informal	Take Quiz
	Lesson 9 – How to Write an Email Newsletter	Take Quiz
	Lesson 10 – How to Write a Welcome Letter	Take Quiz
	Lesson 11 – What is Responsive Email Design?	Take Quiz
	Lesson 12 – Email Design Best Practices	Take Quiz
	Lesson 13 – Mobile Friendly Email Design	Take Quiz

Go to chapter Email Copywriting & Design

Practice test: Email Copywriting & Design

Ch 4. Click-Through Rates & Calls to Action
	Lesson 1 – What is a Call to Action? – Definition & Examples	Take Quiz
	Lesson 2 – Call to Action: Words, Phrases & Topics	Take Quiz
	Lesson 3 – Call to Action in Marketing	Take Quiz
	Lesson 4 – Effective Call to Action Buttons	Take Quiz
	Lesson 5 – What is a Click-through Rate?	Take Quiz
	Lesson 6 – How to Calculate a Click-through Rate	Take Quiz
	Lesson 7 – Average Click-through Rate by Industry	Take Quiz
	Lesson 8 – How to Improve Click-through Rate	Take Quiz

Go to chapter Click-Through Rates & Calls to Action

Practice test: Click-Through Rates & Calls to Action

Ch 5. Email Marketing & Customer Acquisition
	Lesson 1 – Customer Acquisition: Definition, Cost & Examples	Take Quiz
	Lesson 2 – Customer Acquisition & Marketing	Take Quiz
	Lesson 3 – Customer Acquisition: Strategies, Methods & Analytics	Take Quiz
	Lesson 4 – Email Marketing Conversion Rates	Take Quiz
	Lesson 5 – Average Conversion Rate: Websites & Landing Pages	Take Quiz
	Lesson 6 – Subscribe vs Unsubscribe Rates	Take Quiz
	Lesson 7 – Customer Acquisition vs Customer Retention	Take Quiz
	Lesson 8 – Customer Relationship Management & Email Marketing	Take Quiz

Go to chapter Email Marketing & Customer Acquisition

Practice test: Email Marketing & Customer Acquisition