Hospitality 301

	Lesson 1 – Introduction to Marketing: Definition and Applications	Take Quiz
	Lesson 2 – Hospitality Industry Marketing: Importance & Strategies	Take Quiz
	Lesson 3 – Sectors & Services of the Hospitality Industry	Take Quiz
	Lesson 4 – Hospitality Industry: Products & Characteristics	Take Quiz
	Lesson 5 – Service as a Product: Strategies & Best Practices	Take Quiz
	Lesson 6 – Services Marketing: The Difference Between Services and Goods	Take Quiz
	Lesson 7 – What is a Marketing Concept? – Definition & Examples	Take Quiz

Go to chapter Basics of Hospitality Marketing

Practice test: Basics of Hospitality Marketing

Ch 2. Hospitality Industry Trends
	Lesson 1 – Hospitality Industry: Trends & Technology	Take Quiz
	Lesson 2 – International Travel & Tourism: Impact on Growth in the Hospitality Industry	Take Quiz
	Lesson 3 – Macro-Environment Trends in Hospitality & Tourism	Take Quiz
	Lesson 4 – Food Service Industry: Trends & Analysis	Take Quiz
	Lesson 5 – Quick Service Restaurant Industry: Trends & Analysis	Take Quiz
	Lesson 6 – Limited Service Restaurant Industry: Analysis & Trends	Take Quiz
	Lesson 7 – Trends in Restaurant Delivery Services	Take Quiz

Go to chapter Hospitality Industry Trends

Practice test: Hospitality Industry Trends

Ch 3. Hospitality Marketing Research
	Lesson 1 – Marketing Research: Definition, Purpose and Role in Marketing Strategy	Take Quiz
	Lesson 2 – What is a Marketing Information System? – Definition, Benefits & Example	Take Quiz
	Lesson 3 – Applications of Management Information Systems (MIS): Financial, Marketing, Manufacturing & Human Resources	Take Quiz
	Lesson 4 – How to Design Market Research Studies	Take Quiz
	Lesson 5 – Market Research in Hospitality: Examples & Impact	Take Quiz
	Lesson 6 – Quantitative vs. Qualitative Research in Marketing	Take Quiz
	Lesson 7 – What Is Primary Data in Marketing Research? – Definition, Sources & Collection	Take Quiz
	Lesson 8 – Secondary Data in Marketing Research: Definition, Sources & Collection	Take Quiz
	Lesson 9 – Quota Sampling: Definition, Method & Examples	Take Quiz
	Lesson 10 – What Is Ethnographic Research in Marketing? – Definition, Methods & Examples	Take Quiz
	Lesson 11 – Observational Research in Marketing: Definition, Methods & Techniques	Take Quiz
	Lesson 12 – How to Evaluate Survey Questions & Design	Take Quiz
	Lesson 13 – Marketing Research Ethics: Collecting Consumer Information	Take Quiz
	Lesson 14 – How to Identify Sources of Error in Marketing Research Data	Take Quiz
	Lesson 15 – Analyzing, Applying, and Drawing Conclusions From Research to Make Recommendations	Take Quiz

Go to chapter Hospitality Marketing Research

Practice test: Hospitality Marketing Research

Ch 4. Consumer Behavior in the Hospitality Industry
	Lesson 1 – What Is Consumer Behavior in Marketing? – Factors, Model & Definition	Take Quiz
	Lesson 2 – Influences on Consumer Buying Decisions: Cultures, Values & More	Take Quiz
	Lesson 3 – Understanding the Consumer Decision-Making Process: A Marketing Must	Take Quiz
	Lesson 4 – Understanding the Consumer Adoption Process	Take Quiz
	Lesson 5 – Consumer Behavior in the Hospitality Industry: Influences & Characteristics	Take Quiz
	Lesson 6 – Consumer Psychology and the Purchase Process	Take Quiz
	Lesson 7 – Brand Familiarity and the Purchase Process	Take Quiz
	Lesson 8 – Cognitive Dissonance & Post-Purchase Process	Take Quiz
	Lesson 9 – Consumer Behavior Theory and Marketing Strategy	Take Quiz

Go to chapter Consumer Behavior in the Hospitality Industry

Practice test: Consumer Behavior in the Hospitality Industry

Ch 5. Hospitality Market Segmentation
	Lesson 1 – Markets in the Hospitality & Tourism Industries	Take Quiz
	Lesson 2 – Market Segmentation: Why Market Segments Are Important to Marketers	Take Quiz
	Lesson 3 – Market Segmentation: Geographic, Demographic, Psychographic & More	Take Quiz
	Lesson 4 – How to Segment Business Markets Step-by-Step	Take Quiz
	Lesson 5 – Branding and Brand Equity in Business Marketing	Take Quiz
	Lesson 6 – What Is Brand Loyalty in Marketing? – Definition & Examples	Take Quiz
	Lesson 7 – Brand Extension: Definition, Strategy, Failures & Examples	Take Quiz
	Lesson 8 – What Is Brand Strategy? – Definition, Examples & Development	Take Quiz
	Lesson 9 – Branding in Hospitality & Tourism: Traits & Examples	Take Quiz
	Lesson 10 – Positioning and Differentiation in Consumer Marketing	Take Quiz
	Lesson 11 – Positioning Strategy: Definition & Examples	Take Quiz
	Lesson 12 – Retail Segments, Target Markets and Marketing Strategies	Take Quiz
	Lesson 13 – Keeping Customers Interested Through Target Marketing	Take Quiz
	Lesson 14 – Behavioral Targeting: Definition, Uses & Issues	Take Quiz

Go to chapter Hospitality Market Segmentation

Practice test: Hospitality Market Segmentation

Ch 6. Pricing for the Hospitality Industry
	Lesson 1 – How to Develop and Market New Consumer Products	Take Quiz
	Lesson 2 – Types of New Products: New Product Lines, Product Improvements & More	Take Quiz
	Lesson 3 – How a New Product is Adopted by Consumers	Take Quiz
	Lesson 4 – Price Elasticity of Demand: Definition, Formula & Example	Take Quiz
	Lesson 5 – Price Elasticity of Demand in the Hospitality & Tourism Industry	Take Quiz
	Lesson 6 – Pricing Objectives: How Firms Decide on a Pricing Strategy	Take Quiz
	Lesson 7 – Pricing Strategy in Marketing: Definition, Types & Examples	Take Quiz
	Lesson 8 – Pricing Strategy and Consumer Perception	Take Quiz
	Lesson 9 – Brand Strength & Pricing in Hospitality & Tourism	Take Quiz
	Lesson 10 – Required Assignments Reminder

Go to chapter Pricing for the Hospitality Industry

Practice test: Pricing for the Hospitality Industry

Ch 7. Hospitality Marketing Channels
	Lesson 1 – Marketing Channel: Definition and Function in the Marketplace	Take Quiz
	Lesson 2 – Distribution Channels in Marketing: Definition, Types & Examples	Take Quiz
	Lesson 3 – Channel Intermediaries: Definition and Function in Business	Take Quiz
	Lesson 4 – Channel Conflict: Horizontal & Vertical Conflict	Take Quiz
	Lesson 5 – Emerging Integrated Marketing Communication Channels	Take Quiz
	Lesson 6 – Using Mobile Channels in Effective Marketing	Take Quiz
	Lesson 7 – Marketing Channels of Distribution in the Hospitality & Tourism Industry	Take Quiz

Go to chapter Hospitality Marketing Channels

Practice test: Hospitality Marketing Channels

Ch 8. Hospitality Marketing Strategies
	Lesson 1 – What Is Marketing Strategy? – Examples & Objectives	Take Quiz
	Lesson 2 – Effective Strategies for Hospitality Marketing	Take Quiz
	Lesson 3 – Market Entry Strategy: Definition & Example	Take Quiz
	Lesson 4 – Various Types of Target Marketing Strategies	Take Quiz
	Lesson 5 – Niche Strategy in Marketing: Definition & Concept	Take Quiz
	Lesson 6 – What is Relationship Marketing? – Definition & Strategies	Take Quiz
	Lesson 7 – International Marketing: The Importance of Global Marketing Strategy	Take Quiz
	Lesson 8 – Marketing Environment: Internal Influences on Marketing Strategy	Take Quiz
	Lesson 9 – Marketing Environment: External Influences on Marketing Strategy	Take Quiz

Go to chapter Hospitality Marketing Strategies

Practice test: Hospitality Marketing Strategies

Ch 9. Advertising for Hospitality
	Lesson 1 – What is Advertising? – Definition & Examples	Take Quiz
	Lesson 2 – The Five Functions of Advertising: Definition & Roles	Take Quiz
	Lesson 3 – Advertising Appeals: Types & Examples	Take Quiz
	Lesson 4 – Types of Advertising: Institutional and Product Advertising	Take Quiz
	Lesson 5 – Advertising Media Choices and Marketing Strategy	Take Quiz
	Lesson 6 – Corporate Image & Issue Advertising: Definition & Examples	Take Quiz
	Lesson 7 – Creating an Advertising Message in the Hospitality & Tourism Industry	Take Quiz
	Lesson 8 – Advertising Plan: Examples & Overview	Take Quiz
	Lesson 9 – Setting the Advertising Budget: Definition & Approaches	Take Quiz
	Lesson 10 – Puffery in Advertising: Definition & Examples	Take Quiz

Go to chapter Advertising for Hospitality

Practice test: Advertising for Hospitality

Ch 10. Hospitality Industry & Public Relations
	Lesson 1 – How Public Relations Is Different from Advertising	Take Quiz
	Lesson 2 – Why Companies Use Public Relations	Take Quiz
	Lesson 3 – How to Develop a Public Relations Plan	Take Quiz
	Lesson 4 – Traditional Media Relations: Professional Techniques	Take Quiz
	Lesson 5 – Press Relations Strategies in Hospitality & Tourism	Take Quiz
	Lesson 6 – Corporate Communication in the Hospitality & Tourism Industry	Take Quiz
	Lesson 7 – Corporate Social Responsibility in the Hospitality Industry	Take Quiz
	Lesson 8 – Crisis Management in the Hospitality Industry	Take Quiz

Go to chapter Hospitality Industry & Public Relations

Practice test: Hospitality Industry & Public Relations

Ch 11. Selling for the Hospitality Industry
	Lesson 1 – Personal Selling: The Steps of the Selling Process	Take Quiz
	Lesson 2 – Relationship Selling vs. Traditional Methods: Definition and Purpose	Take Quiz
	Lesson 3 – Selling Strategies in the Hospitality & Tourism Industry	Take Quiz

Go to chapter Selling for the Hospitality Industry

Practice test: Selling for the Hospitality Industry

Ch 12. Hospitality Marketing & Technology
	Lesson 1 – Database Concepts and Structures: The Elements That Make Up a Database	Take Quiz
	Lesson 2 – Database Marketing for Hospitality	Take Quiz
	Lesson 3 – What is Direct Marketing? – Definition, Concepts & Examples	Take Quiz
	Lesson 4 – What is Online Marketing? – Definition & Benefits Over Print	Take Quiz
	Lesson 5 – Social Media Marketing: Description & Strategy	Take Quiz
	Lesson 6 – Technology & Hospitality Marketing: Databases & the Internet	Take Quiz

Go to chapter Hospitality Marketing & Technology

Practice test: Hospitality Marketing & Technology

Ch 13. Required Assignments for Hospitality 301
	Lesson 1 – Hospitality Marketing – Assignment 1
	Lesson 2 – Hospitality Marketing – Assignment 2

Go to chapter Required Assignments for Hospitality 301

Ch 14. Studying for Hospitality 301
	Flashcards – Introduction to Hospitality Marketing Flashcards
	Flashcards – Trends in Hospitality Flashcards
	Flashcards – Marketing Research for Hospitality Flashcards
	Flashcards – Consumer Behavior in Hospitality Flashcards
	Flashcards – Hospitality Market Segmentation Flashcards
	Flashcards – Pricing & Selling in Hospitality Flashcards
	Flashcards – Hospitality Marketing Channels Flashcards
	Flashcards – Hospitality Marketing Strategies Flashcards
	Flashcards – Hospitality Advertising Flashcards
	Flashcards – Public Relations in Hospitality Flashcards
	Flashcards – Marketing & Tech in Hospitality Flashcards

Go to chapter Studying for Hospitality 301