Marketing 102

Ch 1. Digital Marketing Basics
	Lesson 1 – Introduction to Marketing: Definition and Applications	Take Quiz
	Lesson 2 – Digital Marketing: Definition, Strategies & Example	Take Quiz
	Lesson 3 – The Evolution & Growth of Digital Marketing	Take Quiz
	Lesson 4 – Emerging Technologies & Trends in Digital Marketing	Take Quiz

Go to chapter Digital Marketing Basics

Practice test: Digital Marketing Basics

Ch 2. Digital Marketing Strategy
	Lesson 1 – Marketing Environment: External Influences on Marketing Strategy	Take Quiz
	Lesson 2 – Digital Marketing Strategy: Planning & Implementation	Take Quiz
	Lesson 3 – Integrated Marketing Communications & Global Advertising	Take Quiz
	Lesson 4 – Understanding the Consumer Decision-Making Process: A Marketing Must	Take Quiz
	Lesson 5 – Brand Awareness vs. Intent to Buy	Take Quiz
	Lesson 6 – Customer Life Cycle & Marketing: Communication, Stages & Example	Take Quiz
	Lesson 7 – Protecting Consumer Privacy Online	Take Quiz
	Lesson 8 – Sales Funnel: Definition & Stages	Take Quiz
	Lesson 9 – Reputation Management & Social Listening	Take Quiz
	Lesson 10 – Market Segmentation: Geographic, Demographic, Psychographic & More	Take Quiz
	Lesson 11 – Customer Segmentation & Targeting in Digital Marketing	Take Quiz
	Lesson 12 – Using Digital Tools to Identify a Target Market	Take Quiz
	Lesson 13 – Customer Personas: Definition & Examples	Take Quiz

Go to chapter Digital Marketing Strategy

Practice test: Digital Marketing Strategy

Ch 3. Digital Marketing Campaigns
	Lesson 1 – Goals of Promotion and the Marketing Mix	Take Quiz
	Lesson 2 – Ad Campaign: Strategy & Examples	Take Quiz
	Lesson 3 – Owned, Earned & Paid Digital Media: Definition & Differences	Take Quiz
	Lesson 4 – The Tactical Communication Mix in Digital Marketing	Take Quiz
	Lesson 5 – Leveraging Owned Digital Assets in Marketing	Take Quiz
	Lesson 6 – Using Online Promotions & Events to Drive Traffic & Sales	Take Quiz
	Lesson 7 – What is Viral Marketing? – Definition, Techniques & Examples	Take Quiz
	Lesson 8 – Measuring ROI of Digital Marketing Methods	Take Quiz
	Lesson 9 – Contingency Planning for Digital Marketing	Take Quiz

Go to chapter Digital Marketing Campaigns

Practice test: Digital Marketing Campaigns

Ch 4. Search Engine Optimization in Digital Marketing
	Lesson 1 – Search Engines, Keywords & Web Portals	Take Quiz
	Lesson 2 – What is SEO? – Definition & Examples	Take Quiz
	Lesson 3 – SEO Strategy: Definition & Components	Take Quiz
	Lesson 4 – Long Tail Keyword: Definition & SEO	Take Quiz
	Lesson 5 – Improving On-Page SEO: Components & Design	Take Quiz
	Lesson 6 – Improving Off-Page SEO	Take Quiz

Go to chapter Search Engine Optimization in Digital Marketing

Practice test: Search Engine Optimization in Digital Marketing

Ch 5. Content Marketing Strategy
	Lesson 1 – What is Content Marketing? – Definition & Purpose	Take Quiz
	Lesson 2 – Developing Goals & Strategies for Digital Content Marketing	Take Quiz
	Lesson 3 – Promoting & Measuring Success of Digital Content Marketing	Take Quiz
	Lesson 4 – Using Multi-Media in Content Marketing	Take Quiz
	Lesson 5 – Consumer-Generated Marketing (CGM): Definition & Strategies	Take Quiz
	Lesson 6 – Increasing User Engagement with Digital Marketing	Take Quiz

Go to chapter Content Marketing Strategy

Practice test: Content Marketing Strategy

Ch 6. Social Media Marketing Strategy
	Lesson 1 – Social Media Marketing Channels: Facebook, Twitter, and Pinterest	Take Quiz
	Lesson 2 – How to Incorporate Social Media Into a Marketing Campaign	Take Quiz
	Lesson 3 – Social Media Campaigns: Planning & Implementation	Take Quiz
	Lesson 4 – Social Media & Search Engine Optimization	Take Quiz
	Lesson 5 – Measuring the Success of Social Media Marketing	Take Quiz

Go to chapter Social Media Marketing Strategy

Practice test: Social Media Marketing Strategy

Ch 7. Using Paid Digital Ads in Marketing
	Lesson 1 – Roles within Paid Digital Advertising	Take Quiz
	Lesson 2 – Search Engine Marketing (SEM) & Search Ads	Take Quiz
	Lesson 3 – Pay Per Click (PPC) Advertising: Definition & Strategy	Take Quiz
	Lesson 4 – Display Advertising in Online Media: Formats & Impact	Take Quiz
	Lesson 5 – Capturing Users’ Attention: Challenges, Environment & Tips	Take Quiz
	Lesson 6 – How to Apply Contextual Advertising & Behavioral Targeting	Take Quiz
	Lesson 7 – Native Advertising’s Role in Digital Marketing	Take Quiz
	Lesson 8 – Digital Media Tracking, Testing & Optimization	Take Quiz

Go to chapter Using Paid Digital Ads in Marketing

Practice test: Using Paid Digital Ads in Marketing

Ch 8. Email Marketing Strategy
	Lesson 1 – What is Email Marketing? – Definition & Types	Take Quiz
	Lesson 2 – Planning & Implementing Email Marketing Campaigns	Take Quiz
	Lesson 3 – Email Marketing Design: Text, Graphics, Audio & Video Components	Take Quiz
	Lesson 4 – Effective Email Marketing Tips	Take Quiz
	Lesson 5 – Email Management & Automation Platforms	Take Quiz
	Lesson 6 – Opt-Out Procedures for Email Marketing	Take Quiz
	Lesson 7 – How to Measure Email Marketing Results	Take Quiz

Go to chapter Email Marketing Strategy

Practice test: Email Marketing Strategy

Ch 9. Mobile Marketing Strategy
	Lesson 1 – Mobile Marketing: Importance, Benefits & Risks	Take Quiz
	Lesson 2 – Mobile Marketing: Definition & Examples	Take Quiz
	Lesson 3 – Incorporating Mobile Technology in a Marketing Plan	Take Quiz
	Lesson 4 – Geo-Location, Geo-Tagging & Geo-Fencing in Digital Marketing	Take Quiz
	Lesson 5 – Mobile Ads: Types & Usage	Take Quiz

Go to chapter Mobile Marketing Strategy

Practice test: Mobile Marketing Strategy

Ch 10. Digital Analytics
	Lesson 1 – What is Data Analytics? – Definition & Tools	Take Quiz
	Lesson 2 – Web & Digital Analytics: Collection & Examples	Take Quiz
	Lesson 3 – Marketing Analytics & Metrics	Take Quiz

Go to chapter Digital Analytics

Practice test: Digital Analytics

Ch 11. Digital Marketing Plans
	Lesson 1 – Creating Digital Marketing Plans: Importance & Process	Take Quiz
	Lesson 2 – Writing SMART Objectives for a Digital Marketing Initiative	Take Quiz
	Lesson 3 – Aligning Tactics to a Digital Marketing Strategy	Take Quiz
	Lesson 4 – Digital Marketing Resource Allocation, Scheduling & Budgets	Take Quiz
	Lesson 5 – Measuring Digital Marketing Performance & Outcomes	Take Quiz

Go to chapter Digital Marketing Plans

Practice test: Digital Marketing Plans