Marketing 302

Ch 1. Introduction to Consumer Behavior
	Lesson 1 – Consumer Culture: Theory & Definition	Take Quiz
	Lesson 2 – What Is Consumer Buying Behavior? – Definition & Types	Take Quiz
	Lesson 3 – Consumer Behavior Theory and Marketing Strategy	Take Quiz
	Lesson 4 – Cognitive Appraisals Relevant to Consumer Behaviors	Take Quiz

Go to chapter Introduction to Consumer Behavior

Practice test: Introduction to Consumer Behavior

Ch 2. Factors Influencing Consumer Behavior
	Lesson 1 – Influences on Consumer Buying Decisions: Cultures, Values & More	Take Quiz
	Lesson 2 – Consumer Behavior Influences: Cross-Cultural Variations & Demographics	Take Quiz
	Lesson 3 – Environmental & Situational Influences on Consumer Behavior	Take Quiz
	Lesson 4 – Atmospherics That Influence Consumer Behavior	Take Quiz
	Lesson 5 – Effects of Advertising on Consumer Buying Behavior	Take Quiz

Go to chapter Factors Influencing Consumer Behavior

Practice test: Factors Influencing Consumer Behavior

Ch 3. Consumers & the Decision Making Process
	Lesson 1 – Consumer Decisions: Types, Overview	Take Quiz
	Lesson 2 – Buying Behavior and Marketing: Types of Consumer Buying Decisions	Take Quiz
	Lesson 3 – Reference Groups in Marketing: Definition, Types & Examples	Take Quiz
	Lesson 4 – Understanding the Consumer Decision-Making Process: A Marketing Must	Take Quiz
	Lesson 5 – Rational Choice Theory in Marketing	Take Quiz
	Lesson 6 – Time Discounting: Definition & Example	Take Quiz
	Lesson 7 – Behavioral Economics: Definition & Applications	Take Quiz

Go to chapter Consumers & the Decision Making Process

Practice test: Consumers & the Decision Making Proces

Ch 4. Consumer Behavioral Heuristics
	Lesson 1 – Heuristics: Types, Theories & Impact on Marketing	Take Quiz
	Lesson 2 – Identifying & Responding to Consumer Biases	Take Quiz
	Lesson 3 – Bounded Rationality in the Decision Making Processes	Take Quiz
	Lesson 4 – Cognitive Reference Points in Consumer Decision Making	Take Quiz
	Lesson 5 – The Effects of Framing on Consumer Behavior	Take Quiz
	Lesson 6 – Anchoring & Adjustments: Causes & Examples	Take Quiz

Go to chapter Consumer Behavioral Heuristics

Practice test: Consumer Behavioral Heuristics

Ch 5. Consumer Buying Behavior
	Lesson 1 – Consumer Psychology and the Purchase Process	Take Quiz
	Lesson 2 – Understanding the Consumer Adoption Process	Take Quiz
	Lesson 3 – Classes of Adopters: Innovators, Early, Late and Laggards	Take Quiz
	Lesson 4 – Variety-Seeking Buying Behavior: Definition & Marketing Strategies	Take Quiz
	Lesson 5 – Brand Familiarity and the Purchase Process	Take Quiz
	Lesson 6 – Cognitive Dissonance & Post-Purchase Process	Take Quiz

Go to chapter Consumer Buying Behavior

Practice test: Consumer Buying Behavior

Ch 6. Microeconomics in Consumer Behavior
	Lesson 1 – Who Is the Consumer in Microeconomics?	Take Quiz
	Lesson 2 – Consumer Theories in Economics: Decision Making, Incentives & Preferences	Take Quiz
	Lesson 3 – Consumer Preferences & Choice in Economics	Take Quiz
	Lesson 4 – Utility Maximization: Budget Constraints & Consumer Choice	Take Quiz
	Lesson 5 – Understanding the Individual Demand Curve	Take Quiz
	Lesson 6 – Substitution & Income Effects: Impacts on Supply & Demand	Take Quiz
	Lesson 7 – Normal & Inferior Goods in Microeconomics	Take Quiz
	Lesson 8 – Budget Lines & the Rate of Transformation in Economics	Take Quiz
	Lesson 9 – Marginal Rate of Substitution: Definition, Formula & Examples	Take Quiz
	Lesson 10 – The Indifference Curve for Substitutes & Complements in Economics	Take Quiz
	Lesson 11 – The Connection Between Spending & Happiness	Take Quiz
	Lesson 12 – Required Assignments Reminder

Go to chapter Microeconomics in Consumer Behavior

Practice test: Microeconomics in Consumer Behavior

Ch 7. Individual Financial Decision-Making
	Lesson 1 – Consumer Income: Definition & Statistics	Take Quiz
	Lesson 2 – Consumer Financial Decision Making	Take Quiz
	Lesson 3 – Decision Making Influenced by Mental Accounts	Take Quiz
	Lesson 4 – Intertemporal Consumption & Choice: Definition & Analysis	Take Quiz

Go to chapter Individual Financial Decision-Making

Practice test: Individual Financial Decision-Making

Ch 8. Experiential Consumption
	Lesson 1 – Experiential Consumption: Definition & Example	Take Quiz
	Lesson 2 – Experiential Consumption: Gender & Age	Take Quiz
	Lesson 3 – Personality Effects on Experiential Consumption	Take Quiz
	Lesson 4 – The Consumption of Collectable Experiences	Take Quiz
	Lesson 5 – Co-Creation of Value in Marketing	Take Quiz

Go to chapter Experiential Consumption

Practice test: Experiential Consumption

Ch 9. Consumer Behavior Market Research
	Lesson 1 – Market Research: Definition, Analysis & Methodology	Take Quiz
	Lesson 2 – Marketing Research: Uses & Relevance	Take Quiz
	Lesson 3 – Marketing Controls: Market Research, Test Marketing & Marketing Statistics	Take Quiz
	Lesson 4 – External Market Research: Definition & Sources	Take Quiz
	Lesson 5 – Quantitative vs. Qualitative Research in Marketing	Take Quiz
	Lesson 6 – Market Segmentation: Geographic, Demographic, Psychographic & More	Take Quiz
	Lesson 7 – Positioning and Differentiation in Consumer Marketing	Take Quiz
	Lesson 8 – Analyzing, Applying, and Drawing Conclusions From Research to Make Recommendations	Take Quiz

Go to chapter Consumer Behavior Market Research

Practice test: Consumer Behavior Market Research

Ch 10. Influencing Consumer Behavior
	Lesson 1 – Nudge Theory: Definition & Influence on Consumer Behavior	Take Quiz
	Lesson 2 – Good Nudges vs. Bad Nudges in Marketing Strategy	Take Quiz
	Lesson 3 – How Behavioral Nudges Can Lead to Overconsumption	Take Quiz
	Lesson 4 – Methods for Changing & Sustaining Consumer Behavior	Take Quiz
	Lesson 5 – Context Effects & Consumer Choice	Take Quiz
	Lesson 6 – How Marketers Use Learning & Memory Theories	Take Quiz
	Lesson 7 – DITF & FITD Compliance Techniques: Definition & Comparison	Take Quiz
	Lesson 8 – Liberal Paternalism: Definition & Examples	Take Quiz

Go to chapter Influencing Consumer Behavior

Practice test: Influencing Consumer Behavior

Ch 11. Consumerism & Behavioral Appeals
	Lesson 1 – Advertising Appeals: Types & Examples	Take Quiz
	Lesson 2 – Fear Appeal in Advertising: Theory & Examples	Take Quiz
	Lesson 3 – Pioneering Advertising: Examples & Overview	Take Quiz
	Lesson 4 – Plain Folks Appeal in Advertising: Definition & Examples	Take Quiz
	Lesson 5 – Consumer Awareness of Promotion: The AIDA Acronym	Take Quiz

Go to chapter Consumerism & Behavioral Appeals

Practice test: Consumerism & Behavioral Appeals

Ch 12. Psychology of Price
	Lesson 1 – Price Selection: How Businesses Select the Correct Price for Products	Take Quiz
	Lesson 2 – Effects of Prices on Producers and Consumers	Take Quiz
	Lesson 3 – Pricing Strategy and Consumer Perception	Take Quiz
	Lesson 4 – The Placebo Effect of Price: Definition & Analysis	Take Quiz
	Lesson 5 – Consumer Behavior: The Allure of Free	Take Quiz
	Lesson 6 – Endowment Effect: Definition & Example	Take Quiz

Go to chapter Psychology of Price

Practice test: Psychology of Price

Ch 13. Customer Satisfaction
	Lesson 1 – What is Customer Satisfaction? – Definition & Examples	Take Quiz
	Lesson 2 – Tools Used for Customer Satisfaction Research Analysis	Take Quiz
	Lesson 3 – Measuring Customer Satisfaction to Improve Retention	Take Quiz
	Lesson 4 – Methods for Measuring Customer Satisfaction	Take Quiz
	Lesson 5 – Customer Satisfaction Surveys: Uses & Implementation	Take Quiz
	Lesson 6 – Net Promoter Score: Definition & Examples	Take Quiz
	Lesson 7 – Problems with Customer Surveys: Biases & Limitations	Take Quiz

Go to chapter Customer Satisfaction

Practice test: Customer Satisfaction

Ch 14. Required Assignments for Marketing 302: Consumer Behavior
	Lesson 1 – Consumer Behavior – Assignment: Research Paper

Go to chapter Required Assignments for Marketing 302: Consumer Behavior

Ch 15. Studying for Marketing 302
	Flashcards – Consumer Behavior Market Research Flashcards
	Flashcards – Consumer Behavioral Heuristics Flashcards
	Flashcards – Consumer Buying Behavior Flashcards
	Flashcards – Consumerism & Behavioral Appeals Flashcards
	Flashcards – Consumers & the Decision Making Process Flashcards
	Flashcards – Customer Satisfaction & Experiential Consumption Flashcards
	Flashcards – Consumer Behavior Factors Flashcards
	Flashcards – Individual Financial Decision-Making Flashcards
	Flashcards – Influencing Consumer Behavior Flashcards
	Flashcards – Basics of Microeconomics Flashcards
	Flashcards – Consumers in Microeconomics Flashcards
	Flashcards – Psychology of Price Flashcards

Go to chapter Studying for Marketing 302