Marketing 303

Ch 1. Globalization of Business
	Lesson 1 – What Is Globalization of Business? – Definition, Impact & Effects	Take Quiz
	Lesson 2 – The Winners & Losers of Globalization	Take Quiz
	Lesson 3 – How Globalization Affects Economic Inequality	Take Quiz
	Lesson 4 – How Globalization Impacts Local Culture & Society	Take Quiz
	Lesson 5 – How Globalization Affects Local Governments & Politics	Take Quiz
	Lesson 6 – How Globalization Affects the Environment	Take Quiz
	Lesson 7 – How Worldwide Change Affects Globalization in Business	Take Quiz

Go to chapter Globalization of Business

Practice test: Globalization of Business

Ch 2. Competing in the Global Marketplace
	Lesson 1 – The Global Economy: Advantages, Expansion & Impact	Take Quiz
	Lesson 2 – The Global Marketplace: Definition & Overview	Take Quiz
	Lesson 3 – Global Markets: Consumer, Business & Government Markets	Take Quiz
	Lesson 4 – Economic & Financial Factors Affecting the Global Market	Take Quiz
	Lesson 5 – Political & Legal Factors Affecting the Global Market	Take Quiz
	Lesson 6 – Cultural Factors Affecting the Global Market	Take Quiz
	Lesson 7 – Forces that Affect Trade in Global Markets	Take Quiz

Go to chapter Competing in the Global Marketplace

Practice test: Competing in the Global Marketplace

Ch 3. Global Competition & Emerging Markets
	Lesson 1 – What is Global Competition in Business? – Definition & Challenges	Take Quiz
	Lesson 2 – Industry Globalization vs. Global Competition	Take Quiz
	Lesson 3 – The Changing Landscape of the Global Market	Take Quiz
	Lesson 4 – Effect of Big Emerging Markets on the U.S. & the World	Take Quiz
	Lesson 5 – Strategies & Effects of Competition in Emerging Markets	Take Quiz
	Lesson 6 – Business Case Study: Globalization of Coca-Cola	Take Quiz

Go to chapter Global Competition & Emerging Markets

Practice test: Global Competition & Emerging Markets

Ch 4. Global Trade Policies & Regulation
	Lesson 1 – The Importance of the Global Market and Global Trade: Role & Advantages	Take Quiz
	Lesson 2 – International Trade Regulations & Restrictions	Take Quiz
	Lesson 3 – International Trade Organizations and Trade Agreements	Take Quiz
	Lesson 4 – Regional Integration: Definition, Influence & Purpose	Take Quiz
	Lesson 5 – Advantages and Disadvantages of Trade Protectionism	Take Quiz
	Lesson 6 – Regional & International Trade Organizations: Types & Examples	Take Quiz
	Lesson 7 – Trade Restrictions and Foreign Labor	Take Quiz
	Lesson 8 – The Economics & Politics of International Trade	Take Quiz
	Lesson 9 – Modern Approach to International Trade Theory	Take Quiz

Go to chapter Global Trade Policies & Regulation

Practice test: Global Trade Policies & Regulation

Ch 5. Global Market Entry Strategy
	Lesson 1 – Reasons for International Business Expansion	Take Quiz
	Lesson 2 – Global Strategy: Definition & Example	Take Quiz
	Lesson 3 – How to Evaluate International Markets	Take Quiz
	Lesson 4 – Strategies for Reaching Global Markets: Examples & Types	Take Quiz
	Lesson 5 – Ownership, Location & Internationalization (OLI) Framework	Take Quiz
	Lesson 6 – Indirect Expansion Methods in International Business	Take Quiz
	Lesson 7 – Marketing Case Study: Entry of Chinese Telecom into India	Take Quiz

Go to chapter Global Market Entry Strategy

Practice test: Global Market Entry Strategy

Ch 6. Global Market Research Strategies & Overview
	Lesson 1 – Global Market Research: Definition & Components	Take Quiz
	Lesson 2 – Challenges in Planning Global Market Research	Take Quiz
	Lesson 3 – Developing a Global Information System for Market Research	Take Quiz
	Lesson 4 – Impact of Cultural Dynamics on Assessing Global Markets	Take Quiz
	Lesson 5 – Developing Global Vision Through Marketing Research	Take Quiz

Go to chapter Global Market Research Strategies & Overview

Practice test: Global Market Research Strategies & Overview

Ch 7. Global Marketing Fundamentals
	Lesson 1 – What Is Global Marketing? – Strategies, Definition & Issues	Take Quiz
	Lesson 2 – International Marketing: The Importance of Global Marketing Strategy	Take Quiz
	Lesson 3 – International Marketing Mix and the 4 Ps of Marketing	Take Quiz
	Lesson 4 – International External Marketing: Culture, Economics, Tech & More	Take Quiz
	Lesson 5 – Trademark & Brand Protection Issues in Global Markets	Take Quiz
	Lesson 6 – Common Mistakes in Global Marketing	Take Quiz

Go to chapter Global Marketing Fundamentals

Practice test: Global Marketing Fundamentals

Ch 8. Global Marketing Techniques
	Lesson 1 – Global Marketing Management: Planning & Organization	Take Quiz
	Lesson 2 – SWOT Analysis in International Business	Take Quiz
	Lesson 3 – How Global Market Segmentation Affects Products & Services	Take Quiz
	Lesson 4 – Global Standardization in Marketing: Definition & Strategy	Take Quiz
	Lesson 5 – Adapting Products for Consumers in a Global Market	Take Quiz
	Lesson 6 – Global Pricing Issues & Strategies	Take Quiz
	Lesson 7 – Global Distribution System Structure	Take Quiz
	Lesson 8 – Global Logistics & Distribution: Common Issues & Trends	Take Quiz
	Lesson 9 – Global Promotion Issues & Strategies	Take Quiz
	Lesson 10 – Integrated Marketing Communications & Global Advertising	Take Quiz
	Lesson 11 – Global Branding Strategies	Take Quiz
	Lesson 12 – Managing Global Advertising	Take Quiz
	Lesson 13 – Internet and Global Marketing: Ecommerce on an International Scale	Take Quiz
	Lesson 14 – Global Social Marketing Strategies	Take Quiz
	Lesson 15 – Marketing Case Study: Nike’s Global Marketing Strategies	Take Quiz

Go to chapter Global Marketing Techniques

Practice test: Global Marketing Techniques

Ch 9. Ethics in Global Marketing
	Lesson 1 – Making Socially Responsible & Ethical Global Marketing Decisions	Take Quiz
	Lesson 2 – The Ethics of Bribery in Global Marketing	Take Quiz
	Lesson 3 – Ethical Considerations of Promotional Policies in Foreign Markets	Take Quiz
	Lesson 4 – Business Case Study: IWAY at IKEA	Take Quiz

Go to chapter Ethics in Global Marketing

Practice test: Ethics in Global Marketing

Ch 10. Overview of Global Management
	Lesson 1 – What is Global Leadership? – Definition & Overview	Take Quiz
	Lesson 2 – Managerial Functions in the International Organization	Take Quiz
	Lesson 3 – Systems View of Globalization Management	Take Quiz
	Lesson 4 – Global Workforce Planning & Development	Take Quiz
	Lesson 5 – Global Staffing Approaches: Ethnocentric, Regiocentric, Polycentric, and Geocentric	Take Quiz
	Lesson 6 – Cross-Cultural Communication: Definition, Strategies & Examples	Take Quiz
	Lesson 7 – Developing Intercultural Competence in Business	Take Quiz
	Lesson 8 – Cultural Differences in Negotiations and Conflicts	Take Quiz
	Lesson 9 – Business Case Study: Nestle Conforms to International Standards	Take Quiz

Go to chapter Overview of Global Management

Practice test: Overview of Global Management

Ch 11. Required Assignments for Marketing 303
	Lesson 1 – Global Marketing – Assignment: Marketing Plan

Go to chapter Required Assignments for Marketing 303