Marketing 308

Ch 1. Basics of Marketing Plans
	Lesson 1 – Introduction to Marketing: Definition and Applications	Take Quiz
	Lesson 2 – What is a Marketing Plan? – Definition & Sample	Take Quiz
	Lesson 3 – How to Write a Marketing Plan	Take Quiz
	Lesson 4 – Developing a Marketing Vision Statement & Plan	Take Quiz
	Lesson 5 – Business Plans: How to Develop a Business Mission Statement	Take Quiz
	Lesson 6 – What Are Marketing Objectives? – Examples & Overview	Take Quiz
	Lesson 7 – Industry Marketing Cost Data: Collection & Examples	Take Quiz
	Lesson 8 – Creating & Managing a Marketing Budget	Take Quiz
	Lesson 9 – The Planning Processes for Informational and Analytical Reports	Take Quiz

Go to chapter Basics of Marketing Plans

Practice test: Basics of Marketing Plans

Ch 2. Planning Strategically for Marketing
	Lesson 1 – What is Market Analysis? – Definition & Examples	Take Quiz
	Lesson 2 – What is SWOT: Situation Analysis in Marketing	Take Quiz
	Lesson 3 – What is Competition in Marketing? – Definition & Types	Take Quiz
	Lesson 4 – Competitive Advantage: The Importance of Strategic Marketing	Take Quiz
	Lesson 5 – Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages	Take Quiz
	Lesson 6 – How to Identify Strategic Alternatives in Marketing	Take Quiz
	Lesson 7 – Target Market Strategies for Successful Business	Take Quiz
	Lesson 8 – The Marketing Mix: Product, Place, Price & Promotion	Take Quiz

Go to chapter Planning Strategically for Marketing

Practice test: Planning Strategically for Marketing

Ch 3. Market Segmentation Strategies
	Lesson 1 – Target Market Analysis: Definition & Examples	Take Quiz
	Lesson 2 – What is a Market Profile? – Definition & Example	Take Quiz
	Lesson 3 – Market Segmentation: Why Market Segments Are Important to Marketers	Take Quiz
	Lesson 4 – Market Segmentation: Geographic, Demographic, Psychographic & More	Take Quiz
	Lesson 5 – What Is Demographic Segmentation in Marketing? – Definition, Advantages & Disadvantages	Take Quiz
	Lesson 6 – How to Create a Marketing Mix for Individual Cultures & Countries	Take Quiz
	Lesson 7 – How to Segment Business Markets Step-by-Step	Take Quiz
	Lesson 8 – Attitudes, Values & Belief: Social Factors in Marketing	Take Quiz
	Lesson 9 – Influences on Consumer Buying Decisions: Cultures, Values & More	Take Quiz

Go to chapter Market Segmentation Strategies

Practice test: Market Segmentation Strategies

Ch 4. Aspects of Marketing Research
	Lesson 1 – Marketing Research: Definition, Purpose and Role in Marketing Strategy	Take Quiz
	Lesson 2 – How to Establish a Marketing Research Project	Take Quiz
	Lesson 3 – Marketing Controls: Market Research, Test Marketing & Marketing Statistics	Take Quiz
	Lesson 4 – Market Research: Definition, Analysis & Methodology	Take Quiz
	Lesson 5 – What Is Test Marketing? – Definition, Types & Examples	Take Quiz
	Lesson 6 – What Is Primary Data in Marketing Research? – Definition, Sources & Collection	Take Quiz
	Lesson 7 – Secondary Data in Marketing Research: Definition, Sources & Collection	Take Quiz
	Lesson 8 – Analyzing & Applying Marketing Research Reports	Take Quiz
	Lesson 9 – Required Assignments Reminder

Go to chapter Aspects of Marketing Research

Practice test: Aspects of Marketing Research

Ch 5. Marketing Tactics & Strategies for Business
	Lesson 1 – What Is Marketing Strategy? – Examples & Objectives	Take Quiz
	Lesson 2 – Marketing Tactics and Strategies: Definition & Examples	Take Quiz
	Lesson 3 – Positioning and Differentiation in Consumer Marketing	Take Quiz
	Lesson 4 – Various Types of Target Marketing Strategies	Take Quiz
	Lesson 5 – Pricing Strategy and Consumer Perception	Take Quiz
	Lesson 6 – Niche Strategy in Marketing: Definition & Concept	Take Quiz
	Lesson 7 – Focus Strategy: Definition & Examples	Take Quiz
	Lesson 8 – Sales Strategies for Business Growth	Take Quiz

Go to chapter Marketing Tactics & Strategies for Business

Practice test: Marketing Tactics & Strategies for Business

Ch 6. Marketing Implementation & Promotion
	Lesson 1 – Marketing Implementation: Example Plans & Strategies	Take Quiz
	Lesson 2 – Consumer Awareness of Promotion: The AIDA Acronym	Take Quiz
	Lesson 3 – Integrated Marketing Communication and the Marketing Plan	Take Quiz
	Lesson 4 – The Promotional Mix: Target Markets, Buying Decisions & More	Take Quiz
	Lesson 5 – Advertising Media Choices and Marketing Strategy	Take Quiz
	Lesson 6 – The Role of the Value Proposition in Marketing	Take Quiz
	Lesson 7 – How to Write Marketing Copy	Take Quiz
	Lesson 8 – Web Presence: Definition & Importance	Take Quiz
	Lesson 9 – Social Media Marketing: Definition & Examples	Take Quiz
	Lesson 10 – Electronic & Video Marketing Materials: Definition, Steps & Examples	Take Quiz
	Lesson 11 – Incorporating Mobile Technology in a Marketing Plan	Take Quiz

Go to chapter Marketing Implementation & Promotion

Practice test: Marketing Implementation & Promotion

Ch 7. Developing & Evaluating a Marketing Plan
	Lesson 1 – How to Write a Market Analysis	Take Quiz
	Lesson 2 – Estimating the Impact of a Marketing Plan	Take Quiz
	Lesson 3 – Marketing Plans: Progress Reports & Revisions	Take Quiz
	Lesson 4 – How to Write Financial Projections for Marketing Plans	Take Quiz
	Lesson 5 – Using Break-Even Analysis to Evaluate a Marketing Plan	Take Quiz
	Lesson 6 – How to Evaluate a Marketing Plan	Take Quiz
	Lesson 7 – Measuring Marketing Plan Successes & Failures	Take Quiz
	Lesson 8 – Integrated Marketing Communication Metrics	Take Quiz
	Lesson 9 – Marketing Metrics in the Long-Term: Purpose & Role	Take Quiz

Go to chapter Developing & Evaluating a Marketing Plan

Practice test: Developing & Evaluating a Marketing Plan

Ch 8. Presentation Skills for Marketing
	Lesson 1 – Developing an Audience-Centered Presentation	Take Quiz
	Lesson 2 – Organizing & Developing an Effective Presentation	Take Quiz
	Lesson 3 – Creating a Marketing Research Presentation	Take Quiz
	Lesson 4 – Desktop Publishing & Word Processing Software: MS Word, InDesign & WordPerfect	Take Quiz
	Lesson 5 – Presentation Software & Graphic Suites: Purpose & Examples	Take Quiz
	Lesson 6 – Using Visuals to Present Data: Textual Graphics vs. Visual Graphics	Take Quiz
	Lesson 7 – Tools for Delivering Online Presentations	Take Quiz
	Lesson 8 – Practicing a Presentation: Importance, Techniques & Feedback	Take Quiz

Go to chapter Presentation Skills for Marketing

Practice test: Presentation Skills for Marketing

Ch 9. Required Assignments for Marketing 308
	Lesson 1 – Applied Marketing – Assignment: Marketing Plan & Presentation

Go to chapter Required Assignments for Marketing 308