Business 309

Ch 1. Marketing & the Internet
	Lesson 1 – Introduction to Marketing: Definition and Applications	Take Quiz
	Lesson 2 – Comparing Traditional Marketing to Digital Marketing & Advertising	Take Quiz
	Lesson 3 – Understanding the Consumer Decision-Making Process: A Marketing Must	Take Quiz
	Lesson 4 – What is Advertising? – Definition & Examples	Take Quiz
	Lesson 5 – Advertising Media Choices and Marketing Strategy	Take Quiz
	Lesson 6 – Marketing Environment: External Influences on Marketing Strategy	Take Quiz
	Lesson 7 – Goals of Promotion and the Marketing Mix	Take Quiz
	Lesson 8 – Digital Marketing: Definition, Strategies & Example	Take Quiz
	Lesson 9 – The Evolution & Growth of Digital Marketing	Take Quiz

Go to chapter Marketing & the Internet

Practice test: Marketing & the Internet

Ch 2. Digital Marketing Strategies
	Lesson 1 – Types of Marketing Campaigns	Take Quiz
	Lesson 2 – Developing Goals & Strategies for Digital Content Marketing	Take Quiz
	Lesson 3 – Digital Marketing Campaign: Definition & Examples	Take Quiz
	Lesson 4 – Digital Marketing Strategy: Planning & Implementation	Take Quiz
	Lesson 5 – What is Direct Marketing? – Definition, Concepts & Examples	Take Quiz
	Lesson 6 – Revenue Sharing & Affiliate Marketing	Take Quiz
	Lesson 7 – What is Content Marketing? – Definition & Purpose	Take Quiz
	Lesson 8 – Promoting & Measuring Success of Digital Content Marketing	Take Quiz
	Lesson 9 – Consumer-Generated Marketing (CGM): Definition & Strategies	Take Quiz
	Lesson 10 – What Is Guerrilla Marketing? – Definition, Strategies & Examples	Take Quiz
	Lesson 11 – What is Viral Marketing? – Definition, Techniques & Examples	Take Quiz
	Lesson 12 – Using Digital Marketing Software & Applications	Take Quiz

Go to chapter Digital Marketing Strategies

Practice test: Digital Marketing Strategies

Ch 3. Creating Digital Campaigns
	Lesson 1 – Brand Awareness vs. Intent to Buy	Take Quiz
	Lesson 2 – Brand Awareness: Definition, Strategy, Metrics & Measurement	Take Quiz
	Lesson 3 – Promotion and the Consumer Communication Process	Take Quiz
	Lesson 4 – How to Develop a Digital Ad Campaign	Take Quiz
	Lesson 5 – The Tactical Communication Mix in Digital Marketing	Take Quiz
	Lesson 6 – Sales Funnel: Definition & Stages	Take Quiz
	Lesson 7 – Owned, Earned & Paid Digital Media: Definition & Differences	Take Quiz
	Lesson 8 – Leveraging Owned Digital Assets in Marketing	Take Quiz
	Lesson 9 – Using Online Promotions & Events to Drive Traffic & Sales	Take Quiz
	Lesson 10 – Developing an Advertising Campaign to Differentiate Your Brand	Take Quiz
	Lesson 11 – Measuring ROI of Digital Marketing Methods	Take Quiz
	Lesson 12 – Contingency Planning for Digital Marketing	Take Quiz

Go to chapter Creating Digital Campaigns

Practice test: Creating Digital Campaigns

Ch 4. Segmentation & Targeting
	Lesson 1 – Using Digital Tools to Identify a Target Market	Take Quiz
	Lesson 2 – Market Segmentation: Geographic, Demographic, Psychographic & More	Take Quiz
	Lesson 3 – Customer Segmentation & Targeting in Digital Marketing	Take Quiz
	Lesson 4 – How to Apply Contextual Advertising & Behavioral Targeting	Take Quiz

Go to chapter Segmentation & Targeting

Practice test: Segmentation & Targeting

Ch 5. Online Marketing & Advertising
	Lesson 1 – Advertising Strategies in Digital Marketing Campaigns	Take Quiz
	Lesson 2 – Roles within Paid Digital Advertising	Take Quiz
	Lesson 3 – Display Advertising in Online Media: Formats & Impact	Take Quiz
	Lesson 4 – Pay Per Click (PPC) Advertising: Definition & Strategy	Take Quiz
	Lesson 5 – Search Engine Marketing (SEM) & Search Ads	Take Quiz
	Lesson 6 – Capturing Users’ Attention: Challenges, Environment & Tips	Take Quiz
	Lesson 7 – Native Advertising’s Role in Digital Marketing	Take Quiz
	Lesson 8 – What is A/B Testing?	Take Quiz
	Lesson 9 – What Are Web Cookies? – Use & Controversy	Take Quiz
	Lesson 10 – Digital Media Tracking, Testing & Optimization	Take Quiz

Go to chapter Online Marketing & Advertising

Practice test: Online Marketing & Advertising

Ch 6. Search Engine Optimization
	Lesson 1 – Search Engines, Keywords & Web Portals	Take Quiz
	Lesson 2 – What is SEO? – Definition & Examples	Take Quiz
	Lesson 3 – Social Media & Search Engine Optimization	Take Quiz
	Lesson 4 – Integrating SEO into a Digital Marketing Campaign	Take Quiz

Go to chapter Search Engine Optimization

Practice test: Search Engine Optimization

Ch 7. Social Media Advertising & Promotions
	Lesson 1 – How to Incorporate Social Media Into a Marketing Campaign	Take Quiz
	Lesson 2 – Business & Consumer Communication in the Digital Age	Take Quiz
	Lesson 3 – Social Media Marketing Channels: Facebook, Twitter, and Pinterest	Take Quiz
	Lesson 4 – Social Media Marketing Channels: Digital Video & Audio	Take Quiz
	Lesson 5 – Measuring the Success of Social Media Marketing	Take Quiz
	Lesson 6 – Required Assignments Reminder

Go to chapter Social Media Advertising & Promotions

Practice test: Social Media Advertising & Promotions

Ch 8. Mobile Marketing
	Lesson 1 – Mobile Marketing: Definition & Examples	Take Quiz
	Lesson 2 – Trends in Mobile Marketing	Take Quiz
	Lesson 3 – Incorporating Mobile Technology in a Marketing Plan	Take Quiz
	Lesson 4 – Mobile Ads: Types & Usage	Take Quiz
	Lesson 5 – Geo-Location, Geo-Tagging & Geo-Fencing in Digital Marketing	Take Quiz

Go to chapter Mobile Marketing

Practice test: Mobile Marketing

Ch 9. Email Marketing
	Lesson 1 – What is Email Marketing? – Definition & Types	Take Quiz
	Lesson 2 – Effective Email Marketing Tips	Take Quiz
	Lesson 3 – Email Marketing Campaign: Definition & Elements	Take Quiz
	Lesson 4 – Email Marketing Design: Text, Graphics, Audio & Video Components	Take Quiz
	Lesson 5 – Opt-Out Procedures for Email Marketing	Take Quiz
	Lesson 6 – How to Measure Email Marketing Results	Take Quiz

Go to chapter Email Marketing

Practice test: Email Marketing

Ch 10. Digital & Web Analytics
	Lesson 1 – Web & Digital Analytics: Collection & Examples	Take Quiz
	Lesson 2 – Marketing Analytics & Metrics	Take Quiz
	Lesson 3 – Tools for Web Analytics in Marketing	Take Quiz
	Lesson 4 – Digital Analytics: Paid, Owned, & Earned Media	Take Quiz
	Lesson 5 – Measuring & Tracking Digital Marketing Ads & Campaigns	Take Quiz
	Lesson 6 – Measuring & Tracking Mobile Advertising Campaigns	Take Quiz

Go to chapter Digital & Web Analytics

Practice test: Digital & Web Analytics

Ch 11. Customer Engagement & Relations
	Lesson 1 – Customer Relationship Management and Marketing Technology	Take Quiz
	Lesson 2 – Using CRM to Improve Marketing & Customer Acquisition	Take Quiz
	Lesson 3 – The Significance of a Professional Online Presence	Take Quiz
	Lesson 4 – Protecting Consumer Privacy Online	Take Quiz

Go to chapter Customer Engagement & Relations

Practice test: Customer Engagement & Relations

Ch 12. Digital Marketing Plan Strategy
	Lesson 1 – Creating Digital Marketing Plans: Importance & Process	Take Quiz
	Lesson 2 – Writing SMART Objectives for a Digital Marketing Initiative	Take Quiz
	Lesson 3 – Aligning Tactics to a Digital Marketing Strategy	Take Quiz
	Lesson 4 – Digital Marketing Resource Allocation, Scheduling & Budgets	Take Quiz
	Lesson 5 – Measuring Digital Marketing Performance & Outcomes	Take Quiz
	Lesson 6 – How to Create a Digital Marketing Plan	Take Quiz

Go to chapter Digital Marketing Plan Strategy

Practice test: Digital Marketing Plan Strategy

Ch 13. Required Assignments for Business 309
	Lesson 1 – Digital Marketing & Advertising: Assignment 1 – Market & Business Evaluation
	Lesson 2 – Digital Marketing & Advertising: Assignment 2 – Digital Marketing Strategy
	Lesson 3 – Digital Marketing & Advertising: Assignment 3 – Sales Presentation
	Lesson 4 – Company Details for Digital Marketing & Advertising Assignments

Go to chapter Required Assignments for Business 309

Ch 14. Studying for Business 309
	Flashcards – Market Segmentation & Targeting Flashcards
	Flashcards – Online Marketing & Advertising Flashcards
	Flashcards – Social Media in Marketing Flashcards
	Flashcards – SEO for Marketing Flashcards
	Flashcards – Email Marketing Flashcards
	Flashcards – Mobile Marketing & Social Media Advertising Flashcards
	Flashcards – Creating Digital Marketing Campaigns Flashcards
	Flashcards – Customer Relationships in Marketing Flashcards
	Flashcards – Marketing Analytics Flashcards
	Flashcards – Overview of Digital Marketing Flashcards
	Flashcards – Digital Marketing Strategies Flashcards

Go to chapter Studying for Business 309