Business 327

Ch 1. Introduction to Retail Strategy
	Lesson 1 – What Is the Strategic Planning Process? – Model, Steps & Examples	Take Quiz
	Lesson 2 – Types of Planning: Strategic, Tactical, Operational & Contingency Planning	Take Quiz
	Lesson 3 – What Is Marketing Strategy? – Examples & Objectives	Take Quiz
	Lesson 4 – The Five Components of Retail Strategy	Take Quiz
	Lesson 5 – Market Orientation and Sales Orientation: Definition and Differences	Take Quiz
	Lesson 6 – The 5 C’s of Marketing	Take Quiz

Go to chapter Introduction to Retail Strategy

Practice test: Introduction to Retail Strategy

Ch 2. Understanding Retail Opportunities
	Lesson 1 – Assessing Market & Industry Attractiveness	Take Quiz
	Lesson 2 – Macro Business Environment & DESTEP Analysis	Take Quiz
	Lesson 3 – What is PESTLE Analysis? – Definition & Examples	Take Quiz
	Lesson 4 – Assessing Markets & Industries at the Micro-Level	Take Quiz
	Lesson 5 – Porter’s Five Forces: Definition & Examples	Take Quiz
	Lesson 6 – What Is a Competitive Environment in Business? – Definition, Examples, Advantages & Disadvantages	Take Quiz
	Lesson 7 – How The Competitive Environment Affects Business: Examples & Importance	Take Quiz

Go to chapter Understanding Retail Opportunities

Practice test: Understanding Retail Opportunities

Ch 3. Market Knowledge & Forecasting
	Lesson 1 – Sales Forecasts, Marketing Metrics & Marketing Budgets	Take Quiz
	Lesson 2 – Marketing Research: Definition, Purpose and Role in Marketing Strategy	Take Quiz
	Lesson 3 – Market Potential of a Product: Definition & Analysis Example	Take Quiz
	Lesson 4 – What is Market Analysis? – Definition & Examples	Take Quiz
	Lesson 5 – Statistical Methods to Forecast Market Potential	Take Quiz
	Lesson 6 – Observational Methods to Forecast Market Potential	Take Quiz
	Lesson 7 – Evidence-Based Retail Forecasting Techniques	Take Quiz
	Lesson 8 – Mathematical Approaches to Evidence-Based Market Forecasting	Take Quiz
	Lesson 9 – Diffusion of Innovation: Theory, History & Examples	Take Quiz
	Lesson 10 – Understanding the Consumer Adoption Process	Take Quiz
	Lesson 11 – Common Biases and Judgment Errors in Decision Making	Take Quiz

Go to chapter Market Knowledge & Forecasting

Practice test: Market Knowledge & Forecasting

Ch 4. Retail Strategy & Attractive Market Segments
	Lesson 1 – What Is a Market Segment? – Definition, Types & Examples	Take Quiz
	Lesson 2 – Influences on Consumer Buying Decisions: Cultures, Values & More	Take Quiz
	Lesson 3 – Market Segmentation: Why Market Segments Are Important to Marketers	Take Quiz
	Lesson 4 – What Is Demographic Segmentation in Marketing? – Definition, Advantages & Disadvantages	Take Quiz
	Lesson 5 – Psychographic Segmentation in Marketing: Definition & Examples	Take Quiz
	Lesson 6 – What Is Geographic Segmentation in Marketing? – Definition, Advantages & Examples	Take Quiz
	Lesson 7 – Various Types of Target Marketing Strategies	Take Quiz
	Lesson 8 – Choosing Attractive Market Segments for Targeting	Take Quiz
	Lesson 9 – Positioning and Differentiation in Consumer Marketing	Take Quiz

Go to chapter Retail Strategy & Attractive Market Segments

Practice test: Retail Strategy & Attractive Market Segments

Ch 5. Creating a Competitive Advantage
	Lesson 1 – Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages	Take Quiz
	Lesson 2 – Competitive Advantage: The Importance of Strategic Marketing	Take Quiz
	Lesson 3 – Different Types of Business Strategies	Take Quiz
	Lesson 4 – Adapting Corporate Strategies for Competitive Advantage	Take Quiz
	Lesson 5 – Porter’s Generic Strategies: Low Cost, Differentiated & Focus	Take Quiz
	Lesson 6 – Ansoff’s Product/Market Matrix for Competitive Strategies	Take Quiz
	Lesson 7 – What is SWOT: Situation Analysis in Marketing	Take Quiz
	Lesson 8 – What is a Marketing Plan? – Definition & Sample	Take Quiz
	Lesson 9 – Marketing Implementation: Example Plans & Strategies	Take Quiz
	Lesson 10 – Required Assignments Reminder

Go to chapter Creating a Competitive Advantage

Practice test: Creating a Competitive Advantage

Ch 6. New Market Entry Strategies
	Lesson 1 – How to Develop and Market New Consumer Products	Take Quiz
	Lesson 2 – Types of New Products: New Product Lines, Product Improvements & More	Take Quiz
	Lesson 3 – How a New Product is Adopted by Consumers	Take Quiz
	Lesson 4 – Product Life Cycles: Development, Design and Beyond	Take Quiz
	Lesson 5 – Market Penetration: Examples, Definition, Advantages & Disadvantages	Take Quiz
	Lesson 6 – Retailing’s Role in Marketing: Definition and Dimensions	Take Quiz
	Lesson 7 – Pioneering Advertising: Examples & Overview	Take Quiz

Go to chapter New Market Entry Strategies

Practice test: New Market Entry Strategies

Ch 7. Growth, Mature & Declining Markets
	Lesson 1 – Growth Markets: Definition, Opportunities & Risks	Take Quiz
	Lesson 2 – Growth Market Strategies for Market Leaders	Take Quiz
	Lesson 3 – Growth Market Strategies for Market Followers	Take Quiz
	Lesson 4 – Mature Markets: Definition & Examples	Take Quiz
	Lesson 5 – Mature Market Strategies & Competitive Advantage	Take Quiz
	Lesson 6 – Declining Markets: Characteristics & Strategies for Companies	Take Quiz

Go to chapter Growth, Mature & Declining Markets

Practice test: Growth, Mature & Declining Markets

Ch 8. Marketing Strategies & Digital Marketing
	Lesson 1 – e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices	Take Quiz
	Lesson 2 – E-commerce Pricing: Definition & Strategy	Take Quiz
	Lesson 3 – Digital Marketing: Definition, Strategies & Example	Take Quiz
	Lesson 4 – The Evolution & Growth of Digital Marketing	Take Quiz
	Lesson 5 – Digital Marketing Strategy: Planning & Implementation	Take Quiz
	Lesson 6 – What is SEO? – Definition & Examples	Take Quiz
	Lesson 7 – What is Content Marketing? – Definition & Purpose	Take Quiz
	Lesson 8 – Social Media Marketing Channels: Facebook, Twitter, and Pinterest	Take Quiz
	Lesson 9 – How to Incorporate Social Media Into a Marketing Campaign	Take Quiz

Go to chapter Marketing Strategies & Digital Marketing

Practice test: Marketing Strategies & Digital Marketing

Ch 9. Retail Strategy & Consumer Behavior
	Lesson 1 – Consumer Decisions: Types, Overview	Take Quiz
	Lesson 2 – Rational Choice Theory in Marketing	Take Quiz
	Lesson 3 – Consumer Behavior Influences: Cross-Cultural Variations & Demographics	Take Quiz
	Lesson 4 – Atmospherics That Influence Consumer Behavior	Take Quiz
	Lesson 5 – Consumer Psychology and the Purchase Process	Take Quiz
	Lesson 6 – Brand Familiarity and the Purchase Process	Take Quiz
	Lesson 7 – Cognitive Dissonance & Post-Purchase Process	Take Quiz

Go to chapter Retail Strategy & Consumer Behavior

Practice test: Retail Strategy & Consumer Behavior

Ch 10. Strategic Retail Planning
	Lesson 1 – Stages of the Strategic Retail Planning Process	Take Quiz
	Lesson 2 – Financial & Societal Objectives in Retail Planning	Take Quiz
	Lesson 3 – Business Plans: How to Develop a Business Mission Statement	Take Quiz
	Lesson 4 – SWOT Analysis & Situation Audit in Retail	Take Quiz
	Lesson 5 – What is Growth Strategy? – Definition & Examples	Take Quiz
	Lesson 6 – How to Identify Strategic Alternatives in Marketing	Take Quiz
	Lesson 7 – Retail Marketing Mix vs. Traditional Marketing Mix	Take Quiz

Go to chapter Strategic Retail Planning

Practice test: Strategic Retail Planning

Ch 11. Evaluating Retail Performance
	Lesson 1 – Marketing Analytics & Metrics	Take Quiz
	Lesson 2 – Using Digital Analytics in Marketing	Take Quiz
	Lesson 3 – Return on Investment: Definition, Formula & Example	Take Quiz
	Lesson 4 – Profitability Ratio: Definition, Formula, Analysis & Example	Take Quiz
	Lesson 5 – Customer Relationship Management and Marketing Technology	Take Quiz
	Lesson 6 – Measuring Customer Satisfaction to Improve Retention	Take Quiz
	Lesson 7 – Methods for Measuring Customer Satisfaction	Take Quiz
	Lesson 8 – The Balanced Scorecard as a Strategic Management System	Take Quiz

Go to chapter Evaluating Retail Performance

Practice test: Evaluating Retail Performance

Ch 12. Required Assignments for Business 327
	Lesson 1 – Retail Strategy – Assignment 1
	Lesson 2 – Retail Strategy – Assignment 2

Go to chapter Required Assignments for Business 327