Marketing

Study.com courses

Choose a course you are interesting in. Inform your teacher which course you would like to study. Your teacher will send you a link to begin your course. Course access is included on your lesson fee.

Level 1

Marketing 101: Intro to Marketing (83)
Get a thorough overview of marketing principles and applications through this course. It will help you comprehend strategic marketing, the marketing mix and consumer psychology, among other topics.

Marketing 102: Intro to Digital Marketing (71)
In this course, you’ll review some of the marketing tools and strategies used in digital marketing. Topics include search engine optimization (SEO), email marketing, digital marketing analytics and much more.

Level 2

Marketing 301: Marketing Research (105 Lessons)
 Upon completion of this course you will understand the purpose, execution and analysis of marketing research. This includes topics such as research methodology, data analysis, and current marketing trends.

Marketing 302: Consumer Behavior (96 Lessons)
At the end of this course, you’ll be able to break down the psychological, economic and behavior elements that influence consumers’ purchasing behavior and financial decision making.

Marketing 303: Global Marketing (76 Lessons)
The course objective is to describe and analyze global expansion, international competition strategies and leadership practices within global business.

Marketing 306: Principles of Selling (92 Lessons)
The course objective is to describe and evaluate sales strategies, sales planning methods, sales force management approaches, and customer relationship management technologies.

Marketing 308: Applied Marketing (69 Lessons)
At the end of this course, you’ll become familiar with marketing plans, strategic marketing planning, marketing research and a variety of effective marketing tactics/strategies.

The Strategy of Content Marketing https://www.coursera.org/learn/content-marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.